NJA 2017 - Excellence Award

These Awards are focused on recognizing the innovative marketing and operational excellence adopted by the Jewellery retailers creating business impact successful increase in footfalls, higher sales and customer delight

Categories under this Segment :

Advertising Campaign of the Year - Audio Visual

  • An innovative and creative advertising campaign conducted by the participant in an Audio/Video medium on television only.
  • The advt. must be of a unique nature and must stand out of the clutter and send a very positive message for the product and the company.
GJF Member Application Fee: Rs. 7500Apply
GJF Non-Member Application Fee: Rs. 10000Apply

Advertising Campaign of the year – Print

  • An innovative and creative advertising campaign conducted by the participant in the print medium newspaper, magazines, journals etc.
  • The advt. must be of a unique nature and must stand out of the clutter and send a very positive message for the product and the company.
GJF Member Application Fee: Rs. 7500Apply
GJF Non-Member Application Fee: Rs. 10000Apply

360 Degree Campaign of the year

  • 360 degree branding award will be given to the organization that implements brand visibility to customers through using all advertising and promotional tools, such as Television Ads, Print Ads, Outdoors, Digital, Activation, Radio and Customer Loyalty.
  • The participant will be required to submit the relevant AV/JPEG’s of these campaigns done in the year 2016 and also the report of effectiveness if available
GJF Member Application Fee: Rs. 7500Apply
GJF Non-Member Application Fee: Rs. 10000Apply

Digital/Social Media Campaign of the year

Recognize specialized jewellers who have effectively built promotion campaign tapped into online medium by designing an innovative website / application which is used for enhanced sales

The selection panel for 2.4 category will be renowned web designers and senior personnel from e-commerce businesses

One or more criteria will be used by the Jury to shortlist and select winners for these categories

  • Communication objectives
  • Innovative idea
  • Impact of the campaign
GJF Member Application Fee: Rs. 7500Apply
GJF Non-Member Application Fee: Rs. 10000Apply

Innovative Promotion of the year

A unique, innovative, creative marketing idea or promotion used by the Jeweller to create significant impact on the target consumers base, achieve consumer delight and has contributed to increased sales.

GJF Member Application Fee: Rs. 7500Apply
GJF Non-Member Application Fee: Rs. 10000Apply