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NJA 2015-16 - Excellence Awards

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These Awards are focused on recognizing the innovative marketing and operational excellence adopted by the Jewellery retailers creating business impact successful increase in footfalls, higher sales and customer delight.

Eligibility criteria for Excellence Awards :

Applications for the Excellence Awards are for all Jewellery stores or jewellery e-commerce entities operational in India.

Categories under this Segment :

Best Unique & Innovative Promotion of the Year

  • A unique, innovative, creative marketing idea or promotion used by the jeweller to create significant impact on the target consumers base, achieve consumer delight and has contributed to increased sales.

Best Advertising Campaign of the Year – Print

  • An innovative and creative advertising campaign conducted by the participant in the print medium – newspaper, magazines, journals etc.
  • The advt. must be of a unique nature and must stand out of the clutter and send a very positive message for the product and the company.

Best Advertising Campaign of the Year – A/V

  • An innovative and creative advertising campaign conducted by the participant in an Audio/Video medium on television only.
  • The advt. must be of a unique nature and must stand out of the clutter and send a very positive message for the product and the company.

Best Digital / Social Media Campaign of the Year

  • Recognize specialized jewellers who have effectively built promotion campaign tapped into online medium by designing an innovative website / application which is used for enhanced sales.

Best Single Store of Year - North

  • Recognize the most innovative concept for a single store set up in North Zone of India. The concept should be successful in enhancing product display and footfalls.
  • Aesthetics of the store (interiors, lighting, environment, display etc.)
  • Creativity & Innovation
  • Customer Service

As per GJF Charter - North India comprises of Delhi, Uttar Pradesh, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttarakhand, Chandigarh, Rajasthan and Haryana

Best Single Store of Year- Central-East

  • Recognize the most innovative concept for a single store set up in Central-East Zone of India. The concept should have been successful in enhancing product display and footfalls.
  • Aesthetics of the store (interiors, lighting, environment, display etc.)
  • Creativity & Innovation
  • Customer Service

As per GJF records - Central-East India comprises of Assam, Arunachal Pradesh, Bihar, Jharkhand, Nagaland, Orissa, Sikkim, Tripura, West Bengal, Mizoram, Manipur, Meghalaya and Madhya Pradesh

Best Single Store of Year- West

  • Recognize the most innovative concept for a single store set up in West Zone of India. The concept should have been successful in enhancing product display and footfalls.
  • Aesthetics of the store (interiors, lighting, environment, display etc.)
  • Creativity & Innovation
  • Customer Service

As per GJF records- Western India comprises of Gujarat, Maharashtra, Daman & Diu, Dadra & Nagar Haveli and Goa.

Best Single Store of Year-South

  • Recognize the most innovative concept for a single store set up in South Zone of India. The concept should have been successful in enhancing product display and footfalls.
  • Aesthetics of the store (interiors, lighting, environment, display etc.)
  • Creativity & Innovation
  • Customer Service

As per GJF records - South India comprises of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Lakshadweep, Telangana, Andaman & Nicobar and Pondicherry

Best Retail chain of the year

  • To recognize a retail chain (this consists of minimum 5 or more retail outlets in India) with the most innovative concept. The concept should have been successful in enhancing product display and footfalls.
  • Aesthetics of the store (interiors, lighting, environment, display etc.)
  • Creativity & Innovation
  • Customer Service